Blog

Search engine optimisation, often shortened to SEO, is a strategy for increasing a website's visibility in search engines such as Google, Bing and Yahoo. By optimising technical aspects, content and usability alike, SEO can help websites rank higher in the search results – and thereby attract more organic traffic.

A strong digital presence is decisive for succeeding in today's market. At Vasser AS we deliver tailor-made websites and design services that strengthen your brand. With our dedicated expertise in design, development and digital strategy, we create solutions that engage and deliver results.

In a world where technology and design are constantly changing, one principle stands like a monolith: timeless design. Design that lasts is not just about aesthetics, but about creating solutions that remain relevant, functional and emotionally appealing year after year. At Vasser we are passionate about delivering exactly this – timeless design that binds function and feeling together.

"Headless CMS" is a popular trend in website development. But what does it actually mean, and is it something your business needs? In this article we look at the pros and cons of a headless CMS, and why it may not always be the best solution.

Shape Up is a working method developed by the team behind Basecamp, who have spent years refining the techniques that make projects more efficient and focused. The method is designed to help teams keep projects within simple and concrete boundaries, avoiding time-consuming detours and reaching their goals more effectively.

At Vasser we let ourselves be inspired across industries. One industry facing major challenges in sustainable development is the textile industry, and here the company Northern Playground stands out as an inspiration.

As a visual designer you face a constant challenge: creating digital products and services that are not only aesthetically appealing, but also intuitive, user-friendly and problem-free. To achieve this, you must not only understand design principles, but also possess superpowers that no algorithms or user surveys can replace: empathy, personal experience and creativity.

Jony Ive, the legendary designer known for his work on Apple products, has shaped how we see and use technology. His principles of good design go far beyond aesthetics and touch the core aspects of functionality and user experience.

Creating a professional website for your business on your own can be quite difficult. With content, design and technology, there is a lot to think about for your website to achieve what you want. Fortunately, there are simple, professional solutions that can deliver better results no matter what kind of business you have. We are here to help you!

Vasser is a small design agency, and honest about it. When choosing between a large agency and a small one, it is tempting to see size as a decisive factor, but we believe small agencies have several advantages that balance the other side of the equation.

Paula Scher has shaped modern visual communication with her unique take on typography, storytelling and design for the masses. Let's take a closer look at her principles — and how they continue to inspire designers and brands today.

Compared with many other agencies, we use relatively few animations and effects in our projects. We believe in keeping the content in focus, and that effects and animations are very often noise.

Paul Rand was one of the foremost design pioneers of the 20th century. He left behind a lasting legacy that continues to inspire today's designers. His understanding of timelessness and the transition to digital solutions offers valuable insight for anyone wanting to create lasting and meaningful design.

In a complex technological world, we find our place in a philosophy of simplicity. At Vasser we are convinced that less is more, especially when it comes to web design. This article explores why simplifying the interface and focusing on sustainable development is not only smart, but also the way forward.

It can be hard to distinguish between all the terms used about digital solutions. What is actually the difference between a home page, a website, a web solution and a web presence?

WordPress is the world's most popular CMS, but for businesses that need tailor-made solutions, high performance and control, WordPress can be limiting. At Vasser we recommend Craft CMS as a flexible and professional alternative. Here we explain why Craft CMS is often the better choice for complex, tailor-made website projects.

As a marketing manager, managing director or buyer of digital services, it is important to find the right supplier when purchasing a new website for your organisation. There are many digital suppliers out there, so it can be hard to know where to begin. Here are some tips on what to look for when choosing a digital supplier for your new website.

There is an ocean of publishing solutions out there. Are you a serious company or public sector organisation that wants to work with content, takes security seriously, and wants to invest in a website with a long lifespan? Then we recommend Craft CMS as your publishing solution.

When it comes to publishing content on websites, it is important to have a reliable and user-friendly platform. Craft CMS is one of the best publishing solutions on the market today, and is especially well suited to content producers, copywriters and web editors who want to work actively with content and updates on the website.

One of our many sources of inspiration at Vasser is a legendary German designer named Dieter Rams. He is famous for his work at Braun in the 1950s, and for his timeless, user-friendly and minimalist expression.

Are you looking for a digital supplier who can develop a new home page for your business? One who can lift the company's site digitally and make it easier to update content? And take care of the site for a long life afterwards? Then you have come to the right place, because we at Vasser can help you!

CMS is short for "Content Management System", also known as a publishing system. The main purpose of a CMS is to simplify content production on a website, and to organise the content in a good way.

Craft CMS 4.0 is scheduled for release on 4 May 2022. Here we summarise some of the changes, and the reasons you should prepare.

User-friendly and good design is the top priority for the design and technology company Vasser in Lillestrøm.

We have removed Google Analytics from our own pages, and are moving forward with Plausible. Plausible is a privacy-first analytics tool that only collects anonymised data, which is not shared with any other parties. It is also cookie-free, the codebase is open source, and no data leaves servers in Europe. Moreover, the company is built on values we stand behind, and 5% of their revenue is donated to climate causes.

We are proud to be an official Craft CMS Partner. Do you have questions about Craft as a publishing solution, or are you moving over from another CMS, such as WordPress? Get in touch and we will help you!

2021 has been an exciting year for us! We have had the privilege of collaborating with many talented people and taking part in incredibly exciting projects!

Today we received the books «Kjernemodellen», «Writing for Designers» and «Cultivating Content Design». Looking forward to getting stuck into these :-)

We have grown used to fast internet speeds everywhere. Kilobytes feel unnecessary to care about. This article nevertheless gives you a couple of arguments for why it can be worth focusing on.

We are very proud of our collaboration with Casper Ruud, and the results he is showing on the tennis court these days! We are looking forward to the ATP Finals this winter. Congratulations on qualifying!

Today LPO Arkitekter went live with their new publishing solution. It makes it easier to manage content and update articles on the site. The entire process of transitioning from the old to the new solution was planned and carried out by Vasser.

This week we had a photo shoot with Rasmus Kongsøre! An incredibly talented photographer, and we can't wait to see the result!

Vasser doesn't just design traditional websites – we see big opportunities digitally and tailor-make solutions that can streamline and simplify. At the moment we are working on a tailor-made intranet and sales tool for Rudskogen Motorsport. A much-requested solution that will, among other things, help them gain more oversight and streamline their accounting.

Today we had a photo shoot with Henrik Kristoffersen at Snø. Behind the camera were Rasmus Kongsøre and Oktawian. Below you can see some behind-the-scenes photos. You will see the result later :-)

Going forward we will serve Andreas Mikkelsen digitally and help him further with his web solution. We have some thoughts on future development, so stay tuned.

We have worked for a long time on helping BI gather its visual profile on a digital platform. The solution was designed by Vasser from the ground up and uses Craft CMS as its publishing solution. It has been very well received and is already actively used internally at BI.

The greater the value and potential the website has for you and your customers, the more important it is to invest in it. Price and results go hand in hand, and low-priced websites rarely deliver good results. What a website costs depends on your needs and goals.

Vasser cares about sustainability and how we can make the world a better place to be. How can we make our environmental footprint as small as possible, without it affecting our clients' solutions? How can we make web solutions today and in the future more environmentally friendly? Since no "out of the box" solution for this exists today, we treat it as a chosen direction we continuously work to improve.

A good CMS matters, even though the biggest focus tends to be on accessible digital solutions and user-friendly websites. Don't forget that those who administer the content on your website are also users of a digital solution, and need a good publishing solution. Here are some simple tips on why you should think about investing in a good CMS and what effect it can have.

Why your own web solution? There is a great focus on digital solutions these days, and some of the largest companies in the world are now digital platforms. It is easy to understand that online stores do well, but don't underestimate the value of a good web solution even if you don't sell goods or services online. Here are three good reasons you should have your own web solution.