A new home page for your business?

Important things to consider when buying a website for your business

• Choose a supplier who is professionally up to date and has experience of designing, developing and operating good websites for businesses.
• Be cautious if no operations agreement is offered. Make sure the website is kept updated, to avoid technical debt.
• Be cautious with sites built in do-it-yourself site builders, such as Wix, Squarespace, Webflow, WordPress's "Elementor", or other unknown site builders. These can usually be very affordable entry points to a website, but are notoriously difficult to update over time, and pose a big challenge down the line if you want to move away from the platform – for example if you outgrow the solution.
• Make sure you get a walkthrough of, and arguments for, the CMS being proposed. Avoid ending up as a client who feels uncomfortable making changes to the site afterwards.
  

There are many pitfalls to navigate. If you choose a good supplier who can help you navigate the terrain, you can feel more secure. Our focus is always to be helpful and advise to the best of our ability.

How a business website is structured

The company's website must follow a semantic structure in the code. It must be designed with accessibility in mind, and it should have a user-friendly publishing system (also called a CMS) at its core. In addition, you should put in place a good agreement covering server operations, security updates and maintenance afterwards. At Vasser we care about working closely with our clients and offer all of this, so the client can feel confident the website is continuously in good shape.

See your company's website as a digital salesperson

Investing in a good website can give you better results and make the business more efficient. It will make it easier to publish valuable information that should be available to your customers. It will make it easier for those managing the site to update content. Whether you are a content producer, web editor, marketing manager or managing director – nobody wants to spend more time than necessary on updates. Many people postpone updates to the company website because of a poor CMS, risk or uncertainty around add-on modules, or a slow system. That is not how it should be.

A good business website gives you increased visibility

A company's website should contain targeted information that answers your users' needs out there. It must be set up so you can work with search engine optimisation, allowing you to work on organic content and rank high in search results without spending money buying visibility.

Why choose Vasser to build your company's website?

At Vasser we have long experience of developing websites for businesses and elite athletes. We can point to professional knowledge and understanding. And we can act as digital advisers, contributing valuable information in a preliminary project before starting to develop a new website for the business. At Vasser we care about good, well-executed projects that provide value to our clients.

Invest wisely in your company's website, and you will see it pays off!