3 good reasons the company should have its own web solution

1. Ownership of your own content on your own web solution

The big players live off data in large quantities. They want you, the user, to stay on their platform as long as possible so you leave as many traces as possible and see as much as possible of the content they hold. They want as much information about your company as possible too. That way they can have even more control and offer even more content. Understandably – it is their business model.

What if your company uses one of these players' platforms to publish content – unique content that doesn't exist anywhere else? What if that player in the future suddenly decides to change its business model, gets bought up, or competitors take over the market? What happens to your content then? At worst, everything your company has published on the platform could disappear. Not many people think about it, but it can become reality.

So why is it important to have your own web solution – what does it have to do with this problem? Well, if you take control of your own data right from the start and build your web solution as an information source for your company, you have 100% ownership of everything you write and publish. Then you share articles you own yourself, from your own website, in the channels you want to use to reach your target audience. That way you retain control over everything the company communicates, and you create more traffic to your own site. Perhaps one day in the future you will need the content you have built up. Then nothing will be lost, you will always stand as the source, and the website will come across as bigger and more credible. Increased interest gives increased value, which gives more opportunities.

2. Brand building on your own web solution

With your own web solution you have a place with full control of your brand digitally. On your website there is no noise from other players or platforms. You don't need to adapt to ready-made templates, fonts or colours belonging to someone else. Everything is yours and you decide. Have you had a good visual identity designed, or plan to invest in one? Then it is equally important that it is well implemented in the web solution. If it isn't, you can quickly come across as less credible and lose customers' trust. Several factors can play into this, such as text, content and use of imagery. But think about it: is your visual identity well implemented on your web solutions?

3. Your web solution never closes

With all the digital possibilities and channels that exist today, you can't steer your brand to the same degree as before. It lives its life out there on social media and elsewhere. But in the search results you can act. There you can make sure you have a web solution optimised for organic (unpaid) search. If content from your web solution ranks high on the results list, there is a good chance your target audience sees you and clicks through to your site. Then you welcome them to your world – because the web solution is fully under your control. If the site is also optimised for the conversions you want, there is a good chance you land several enquiries or assignments, even while you sleep. Your web solution never closes ;-

Once you invest in your own web solution, you must also work with a good supplier who uses a good CMS.