How much does a website cost?
The greater the value and potential the website has for you and your customers, the more important it is to invest in it. Price and results go hand in hand, and low-priced websites rarely deliver good results. What a website costs depends on your needs and goals.
Websites: The cheapest solutions
There are several questions you should ask yourself before starting the process of buying a website. If you go purely on price, it can cost you dearly in the long run. It can actually go so far that it undermines the company's growth and potential. Naturally, that is not something you want in the long term. You can buy a website "out of the box" at a very low price, or set one up yourself in one of the many drag-and-drop solutions out there. Some of these solutions are perfectly fine, while others should be avoided at all costs.
Before choosing a do-it-yourself version of a website, you must also think a little ahead. Does this seem sensible? Could it create challenges and limitations for the company's growth in the future? Think about it. Should I spend my time setting up the solution for the company, or should I get someone else to help me so I can do what I do best?
Your time should be spent on what you are good at. The cost of time taken away from core tasks is often overlooked and underestimated.
A tailor-made website designed to convert
At Vasser we recommend designing the entire website from the ground up with professional expertise as early as possible. This combined with a solid implementation of the company's visual identity. With your users in focus and good goals in place, everything is set to realise the digital potential. The website should be future-oriented and able to "live" in step with the development of the company and of technology. It is also important that the website is built on a user-friendly CMS that is equipped to handle accessibility requirements.
Not least, it is important to remember that digital solutions are not static. A good digital platform needs maintenance, and digital change happens continuously. A website gives you a unique opportunity to analyse data continuously, letting you constantly improve the solution for increased conversion and value creation. That is why it is important for us at Vasser to follow our clients after project delivery. That way we can act as digital advisers and help extract as much value as possible from the website in the time ahead too.
If a well-designed website increases your conversions and makes it faster and easier for your employees to update it, the long-term profitability of the investment quickly becomes clear.
So how much does a website cost?
Based on these extremes, it becomes clear that the price of a website is not based on the solution's broad overall category, but on what is best for you and your company. For some companies, a small website is enough at the start – one that tells their target audience they exist and builds credibility. For other companies, the entire business model is built around a website as a digital solution, and it is absolutely critical that the site is designed and developed in line with goals and requirements.
At Vasser we take control of the whole process from design to development, from URL structure to building a good platform for SEO. We make it possible for you to focus on updating the website efficiently and easily, without having to think about privacy (cookies) and security updates. That way we set up a sound investment that should pay off, and that over time will be worth more than what you pay for it. Think about what kind of value it can have for your company in the long run, not what the cost is here and now. The digital possibilities are enormous with a good website, when it is done right.
A website can cost anything from a few thousand kroner for a template-based version to several million kroner for a tailor-made online store with many products and integrations. A "standard" website with a good implementation of your visual identity, sound URL structure, accessibility, privacy and security in place will at Vasser cost from a few hundred thousand kroner. This also assumes we enter into a tailored agreement that looks after the website going forward and covers all costs relating to operations, licences, updates, maintenance and digital advice.
We want to work with ambitious people who see the value of having a well-designed website, and who see the value of working closely with a good digital supplier.
