Ambitious newcomers

From the offices on the top floor of Portalen in the centre of Lillestrøm, Stig Taftø and Eddie Dale of the design and technology company Vasser talk about their ideals for a good website.

– First and foremost, we see the value of good design. It underpins our efforts to help the client reach their digital goals.

The roughly one-and-a-half-year-old company has already managed to design web solutions for a range of businesses such as Gresshoppa Aktiv, LPO Arkitekter, Rudskogen Motorsenter, Joico and BI Norwegian Business School.

– It is about asking questions and getting to know the client. The design of the websites
and graphic profile is based on their values, purpose and identity, says Dale, who also works with elite athletes such as Casper Ruud, Andreas Mikkelsen and Henrik Kristoffersen.

Vasser emphasises timeless design that works on all surfaces.

– We don't jump on trends or fashions. What we create should remain viable for a long time.

Making it easy to publish content

Many businesses have websites they don't quite know how to use. Not so with Vasser.

– Usability is the main priority. That applies both to the end user and to those who will administer the websites, says Dale.

– That last part is often forgotten, Taftø interjects, and continues:

– The website should be a joy to work with. Not just for us, but for the client in the future. Nobody should have to dread publishing new content or being the web editor for their company's pages.

– We give them the best possible tools to do their job. And it should be fast.

– Our sites don't have slow loading of images and systems. They are fast and efficient.

Focus on privacy and security

In a time marked by hacker attacks and spyware, security takes pride of place.

– We place great emphasis on data security and privacy. The client can be confident of getting a good solution.

A scepticism towards the giants of the IT industry, such as Google and WordPress, shines through.

– We make sure not to store more data than necessary. And we set a date for deletion when it is no longer needed. Google stores as much as possible – for as long as possible.

Nobody benefits from sensitive information going astray.

– We help preserve privacy and security, without it coming at the expense of the user experience.

Everyone should be online

Today's society expects us to accommodate those of us with disabilities.

– Vasser offers the same accessibility for the visually impaired or hearing impaired, really regardless of disability, says Dale.

They believe businesses often think about this too late in the process of building websites.

– Doing this properly is an important part of building brand and values. If you have ambitions of building a serious company, these are building blocks you actually have to invest in.

FACTS ABOUT VASSER

• Designs, develops and manages good web solutions and visual identities that help people solve tasks in life, small and large.
• Simplifies interactions and reinforces good experiences.
• All so the client gets the best possible web solution or visual identity, tailor-made for their goals.

Text and photo: Morten Smedsrud. Næringsliv Romerike, March 2022.