Website and intranet for Rudskogen Motorsenter
Rudskogen Motorsenter is Norway's premier facility for motorsport and adrenaline adventures. They offer driving experiences, meeting and conference rooms and a restaurant. We built their website, along with a tailor-made intranet for handling bookings.
About Rudskogen Motorsenter
Rudskogen Motorsenter goes far to offer a complete experience combining excitement, learning and professionalism. They offer a range of events with both the Porsche 718 Cayman and go-karts. Whether you are a beginner or an experienced driver, their tracks let you challenge your limits and feel the thrill of speed. They have five racing simulators, perfect for fine-tuning your skills, and a dedicated team of instructors ready to guide you through courses in traffic safety and safe driving.
Their unique conference facilities are a perfect backdrop for all kinds of events – team building, mechanic training, launching a new car model, presenting products or client hospitality.
Rudskogen also has a first-class restaurant where you can enjoy a proper meal.
The challenge
Rudskogen's online store is the hub for selling driving experiences and gift cards, not least to the consumer market. Based on experience and insight, the entry points for their users needed to change, and new pages and content were needed in connection with the newly completed restaurant and conference centre. Rudskogen also has a connection to Harald Huysman Karting, and those visitors needed a link over to the right website.
Rudskogen must also follow strict rules and is legally required to publish its opening hours and a public race calendar.
Rudskogen also needed a better overview of orders placed through the online store.
The solution
Based on insight and experience, clear entry points were laid out for visitors landing on the front page. The emphasis is on strong imagery and emotion, and on making it easy to buy driving experiences or gift cards. New content is lifted with new templates and modules, and all essential information comes through clearly.
To give a better overview of orders placed through the online store, we adapted an intranet behind the publishing solution that makes it easy for Rudskogen to see the data and information they need – both staff and accounting.
