B2B e-commerce
Vasser develops tailor-made B2B online stores adapted to business needs. With integrated solutions and seamless data flow, we deliver B2B e-commerce platforms that increase productivity and efficiency.
What is a B2B online store?
A B2B online store (business-to-business store) is a digital platform where companies sell products or services to other companies. Unlike a B2C store, which targets private consumers, a B2B store is adapted to the specific needs and processes of business customers – often with features such as password-protected prices, invoice payment and integration with business finance systems.
How to build an effective B2B store – features and security
An effective B2B store includes features such as password protection of prices, ensuring only approved business customers get access. Some companies choose to hide the entire product catalogue, while others show the products but hide the prices. This flexibility is crucial for companies wanting a secure, tailored B2B solution.
B2B customers usually have to pre-register and be approved before they can start shopping. A B2B store is not required to show prices including VAT, and payment is typically by invoice. In traditional online stores it is often important to offer several alternative payment methods to avoid losing a potential sale.
Seamless integrations for B2B e-commerce – accounting and CRM
Vasser's B2B stores are designed for seamless integration with finance and CRM systems, giving full control of sales, inventory and customer data. Using API integrations we can connect the store to your accounting system and CRM for smooth data flow and efficient order handling. For maximum value, thorough strategy and planning of the integrations is essential.
The advantages of Vasser's tailor-made B2B stores
At Vasser we specialise in tailoring B2B stores to each client's unique needs. We deliver clear, user-friendly solutions that give you full control of sales and customer information. Vasser's flexible platform supports content optimisation and search-engine-friendly presentation, which can improve brand building and increase online visibility.
A major advantage of our solutions over many of the "ready-made" platforms is the ability to work actively with content, how it is presented, and how it becomes searchable for search engines. This matters when your B2B store shows products without prices when not logged in, or when you want a stronger focus on brand building and awareness, for example towards end users too.
See one of our B2B reference projects at Gresshoppa Aktiv. The solution is built on Craft CMS Commerce, integrated with 24SevenOffice and tailored to their needs.
Want to establish a B2B store that meets your specific requirements and increases efficiency? Get in touch with Vasser today for a no-obligation conversation about how we can develop a tailor-made B2B e-commerce solution for your company!
Frequently asked questions:
How does a B2B store differ from a traditional online store?
A B2B store is designed to meet the specific requirements of the business market. Unlike B2C stores, which focus on quick purchases and consumer convenience, B2B stores have features such as password-protected prices, customer pre-registration, and payment by invoice instead of card or mobile payment. A B2B store is also often integrated with accounting systems and CRM solutions for seamless data flow and efficient customer handling. This lets B2B stores handle larger orders and complex logistics integration.
What integrations can a B2B store have?
A B2B store can be integrated with a range of systems to ensure optimal operations and efficient data flow. The most common integrations include accounting systems (such as Visma, Tripletex or 24SevenOffice), inventory management systems and CRM systems. Through API integrations these systems communicate seamlessly with the store, so orders, stock levels and customer data update automatically. This gives the company full control of the entire sales process and keeps all data correct and current. With the right integrations, companies can save time, reduce errors and improve customer satisfaction in their B2B store.
What are the benefits of B2B e-commerce for companies?
B2B e-commerce lets companies automate sales processes, reach more business customers and offer tailored solutions for greater efficiency and better customer satisfaction.
